Research in Progress

How do Canadian allied health practices use social media to attract new patients?

We're speaking with independent practice owners across Canada — chiropractors, physiotherapists, massage therapists, acupuncturists — to understand how social media factors into attracting new patients and filling appointment schedules. Your experience matters.

Share Your Experience

20 minute conversation. No sales pitch. No commitment.


What this is about

PractaPost is a research project studying how independent allied health practices in Canada approach social media as a channel for patient acquisition. Before building anything, we want to understand the real challenges practice owners face — not assumptions, not guesses, but insights from practitioners who live it every day.

We're conducting brief conversations with solo practitioners and small independent practice owners across the country. The goal is simple: listen and learn. We're not selling anything, and there are no strings attached.

If you operate or co-operate an allied health practice — whether you post on social media regularly, rarely, or not at all — we'd love to hear your perspective.

What we're exploring

Our conversations cover the practical realities of using social media to grow an allied health practice.

Time and resources

How much time does social media actually take, and who handles it at your practice?

Tools and services

What tools, services, or approaches have you tried? What worked and what didn't?

Content challenges

What makes it hard to create and post content that connects with potential patients in your community?

New patients and the schedule

How does social media factor into how you attract new patients and fill your appointment schedule?

What to expect

Matthew Uhlman, founder of PractaPost

Who's behind this

I'm Matthew Uhlman, founder of PractaPost. I'm building a business focused on helping independent allied health practices use social media to attract new patients — but before I build anything, I want to make sure I truly understand the realities and challenges practitioners face.

That's why I'm talking to practice owners across Canada. Every conversation shapes what we build next, and I'm grateful for every practitioner who shares their experience.

Get in touch

Have a question, or prefer to reach out before booking? Send a message and I'll get back to you.

Your information is only used to respond to your message. No spam, no mailing lists.

Your perspective matters

Whether you post daily or haven't touched social media in months — and whether you've seen new patients come from it or not — your experience is valuable to this research.

Book a 20 Minute Conversation

No sales pitch. No commitment. Just a conversation.